I’ve been wanting to remake my old site logo but nothing seemed to grab me, to have the right feel. I finally took the leap and spent a few hours trying out
new fonts, styles and colors. I wanted something simple, classy and foremost, something recognizable.
I’ve had a style and image in mind for months, but in the end I scrapped it for a more simple design. I think I’ve finally hit a winner.
My original logo was cobbled together in a hurried effort to slap something on my then new, photography site. The design used a shot titled “Apocalypse Running“, an HDR shot of the new Ford Mustang logo under a street light in Calgary. I loved the red and blues so much I just had to make it my logo, my “image”.
No longer would I let my site limp along with the old logo, this time I was really going to put effort into making the new logo.
So with a fond farewell I say goodbye to “Apocalypse Running”. I loved you as a photo, but your time has come as a logo.
Out with the Old, in with the New…
Let me know what you think,
Lee








